More than the landing page, users are attracted by its content: the appearance of the interface, the features of interaction between the Internet resource and users, the content placed on it, etc. Interactive landings have a more effective impact on users than static ones, thanks to game mechanics. If the landing supports autofill fields, and visitors are told how to navigate and get the necessary, the chances that they will register and make a deposit are much higher.
Placed on the landing page thematic interactive content has the following advantages
- arouses the interest of users, contributes to its retention. According to statistics, many people use Facebook to publish video and photo content on it. Animations, photos, GIFs are forms of interactive content. According to marketers, video content affects users more strongly than content of other formats. Many modern people find it easier to perceive information visually than through reading. Therefore, animations, pictures, videos are more convenient and understandable for them than textual materials. It is much more effective to inform visitors about the rules of registering on the site, depositing and withdrawing won money with the help of a minute video clip than with the use of a huge text instruction, which is difficult to read in full;
- minimizes the bounce rate. To keep a ludomaniac on the site, you can offer him to calculate his winnings using an interactive calculator or receive bonuses for completing a survey;
- Increases engagement. With the help of an instant lottery or wheel of luck, you can encourage the player to actually try out the offer or get bonuses right away. To do this, the user will not have to exert himself or risk anything. He will be able to simply press a key and start playing.
Some of the most popular landing pages include:
- Video Landing. Usually these pages demonstrate the process of the entire game in the format of a video or show some types of interaction with the offer, for example, withdrawal of funds. After seeing how other players have won big prizes, the user is likely to want to try their luck too.
- Landing page with the game. One example of this format is an advertisement for the Aviator offer. After the player successfully guesses the time of the airplane crash several times, he will be given a large multiplier along with an offer to register at the online casino. After that, the user will just have to enter the right details in the registration form and try his luck playing for real money.
Create both types of the above-mentioned landings can be created with the help of a special service, for example, Linki Group. Using the constructor, you will get rid of the need to independently layout templates and save time. Formalizing the landing page, set the number of game attempts, the value of bonuses, CTA, customize the message about winning.
The pages created by some webmasters are quite difficult to navigate. Trying to inform about the offer as much information as possible, to familiarize with its advantages and reviews of other visitors, buyers do not do the main thing - do not simplify the way to download the application or registration. For this purpose, it is convenient to use interactive forms. Suppose a user browses the page for a certain amount of time, after which he sees an animation on which the registration window is located. To start playing, he needs to fill in just a few lines, after which he presses the key.
More useful information, case studies and reviews can be read at AffCommunity.